A dedicated and seasoned professional with 15+ years of digital marketing experience (PPC, SEO, Spark Ads, Paid Media, Whitelisting, etc.), and over 10 years in Influencer Marketing (organic seeding, paid influencers, contract negotiations, and any budget). I can help you achieve your goals with influencers! Experienced across beauty, skincare, fashion, and hair verticals. I also have experience in content creation, social, brand and retail marketing.
Hi! My name is Vanessa and I am located in the Los Angeles area (Simi Valley to be exact). I started my career at Advertise.com, doing Search and PPC marketing, and during that time, had a passion for beauty blogging (as an influencer) which led me to where I am today - working with all kinds of influencers from micro to top tier. I have also worked cross-functionally with multiple teams: Paid Media, E-comm, Retail, Product Development, Brand Marketing and Supply Chain.
I am a quick learner and love to learn new things, always looking to see how I can be better than I was yesterday, and I truly love the space I am in that allows me to work with cool people to create amazing things.
Experienced in:
Drafting influencer agreements and SOW’s (Creative Briefs)
Negotiation
Content Creation & Influencer UGC
Retail PDP/pPages
Retail Marketing (Sephora & Ulta)
Whitelisting/Paid Media
360 Marketing & Strategy
Global & Domestic Markets
FUN STUFF:
On my free time I like to watch Netflix shows/movies, hang out with my friends, play video games, photography, and travel. My favorite place I have been to is Thailand (so gorgeous!). I also love learning new languages and different cultures.
Brands I have worked for as an influencer:
It Cosmetics
Revlon
Dior
Pixi Beauty
Lancome
Wet N’ Wild
Rimmel
Paul Mitchell (Neuro Line)
Backbone
Brands I have worked for:
Kaja Beauty & I Dew Care Skincare
Fashion Nova
Bellami Hair
Lime Crime Makeup
NuMe Hair Tools
Platforms/Software:
Tribe Dynamics
Grin
Creator IQ
Dash Hudson
Sprout Social
Asana/Mondays/Wrike/Trello
Magento
Shopify
Shipstation/Shippo
Concord/Hellosign/Docusign
Padlet
Final Cut Pro
Adobe Photoshop
Google Suite & Microsoft Teams
Retailers:
Sephora
Ulta
Amazon
Selfridges UK
Riley Rose
Revolve China
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