A dedicated and seasoned professional with 15+ years of digital marketing experience (PPC, SEO, Spark Ads, Paid Media, Whitelisting, etc.), and over 10 years in Influencer Marketing (organic seeding, paid influencers, contract negotiations, and any budget). I can help you achieve your goals with influencers! Experienced across beauty, skincare, fashion, and hair verticals. I also have experience in content creation, social, brand and retail marketing.

Hi! My name is Vanessa and I am located in the Los Angeles area (Simi Valley to be exact). I started my career at Advertise.com, doing Search and PPC marketing, and during that time, had a passion for beauty blogging (as an influencer) which led me to where I am today - working with all kinds of influencers from micro to top tier. I have also worked cross-functionally with multiple teams: Paid Media, E-comm, Retail, Product Development, Brand Marketing and Supply Chain.

I am a quick learner and love to learn new things, always looking to see how I can be better than I was yesterday, and I truly love the space I am in that allows me to work with cool people to create amazing things.

Experienced in:

  • Drafting influencer agreements and SOW’s (Creative Briefs)

  • Negotiation

  • Content Creation & Influencer UGC

  • Retail PDP/pPages

  • Retail Marketing (Sephora & Ulta)

  • Whitelisting/Paid Media

  • 360 Marketing & Strategy

  • Global & Domestic Markets

FUN STUFF:

On my free time I like to watch Netflix shows/movies, hang out with my friends, play video games, photography, and travel. My favorite place I have been to is Thailand (so gorgeous!). I also love learning new languages and different cultures.

Brands I have worked for as an influencer:

It Cosmetics

Revlon

Dior

Pixi Beauty

Lancome

Wet N’ Wild

Rimmel

Paul Mitchell (Neuro Line)

Backbone

Brands I have worked for:

Kaja Beauty & I Dew Care Skincare
Fashion Nova
Bellami Hair
Lime Crime Makeup
NuMe Hair Tools

Platforms/Software:

  • Tribe Dynamics

  • Grin

  • Creator IQ

  • Dash Hudson

  • Sprout Social

  • Asana/Mondays/Wrike/Trello

  • Magento

  • Shopify

  • Shipstation/Shippo

  • Concord/Hellosign/Docusign

  • Padlet

  • Final Cut Pro

  • Adobe Photoshop

  • Google Suite & Microsoft Teams

Retailers:

Sephora

Ulta

Amazon

Selfridges UK

Riley Rose

Revolve China

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